Is Google your favorite search engine? Have you ever tried Microsoft’s Bing AI? In this AI season, everything is valued based on the usage of AI in your service. For the past 20 years, Google is the king of search engines. It has no straight competitor or worthy rival. This phenomenon has altered today. Though it hasn’t changed completely, Microsoft’s Bing AI, Open AI’s ChatGPT and so many AI tools have put Google on the cliff.
Google’s Spokesperson Lara Levin Says,
“Not every brainstorm deck or product idea leads to a launch, but as we have said before, we’re excited about bringing new A.I.-powered features to search and will share more details soon.”
Will Magi save Google’s Pride?
Google’s new and strong hope is on their new project Magi. The battle has already begun long back. With the introduction of Open AIs ChatGPT and Microsoft Bing, it’s more like Google vs Microsoft. Now it is towards the climax. Project Magi is a do-or-die moment for Google. As a smartphone giant, South Korea’s Samsung is about to switch its default search engine from Google to Bing, Google is under a “panic attack”.
According to The New York Times,
“Google is racing to build an all-new search engine powered by the technology. It is also upgrading the existing one with AI features”
If Samsung makes Bing their default search engine, obviously Apple will move ahead. And this will highly affect their market value. Because Google’s partnership with Samsung is worth $3 Billion in revenue. And through Apple, Google yields $20 Billion in revenue.
Google and their AI features
As per the news, Google has allotted over 160 engineers to the project Magi. Project Magi is considered a whole package, a direct rival to Bing AI and Chat GPT. Google intends to give a “far more personalized experience” compared with its current search engine. The important features mentioned so far are
- Search results in form of chatbot conversation.
- GIFI will use AI to generate AI images in Google Images results.
- Enhanced Google Earth mapping technology with AI.
- A new language AI tutor named Tivoli Tutor, in the form of open-ended AI text conversations.
Project Magi an AI tool?
Of course, Google’s Project Magi will be an AI-driven search tool with a combination of ‘Natural Language Processing, Machine Learning, and Deep Learning’.
Moreover, Google claims Project Magi will allow users to complete their multiple works in the same place without switching back and forth. In the future, users need not go for a separate app or website for a transaction, shopping for products, or booking flights. It can also give answers for coding and is able to write code. Imagine, having all these facilities successfully in one place will make the users not look for another option.
Why Project Magi?
To be honest, Google should have done this long back. 2022 is considered the year of generative AI. It has taken ten long years to see the potential of AI. The hype started back in 2012. As per the data, over 9 billion searches are done on Google on daily basis. This shows, 60% of Google’s revenue is based on their searches only.
According to recent news,
“Google Lost $57 Billion in One Day Because Microsoft Is Leading the AI Race.”
What does it mean to Google?
According to Jim Lecinski, Google’s Vice President of Sales and Services says,
“The company has been working to ensure that it is a participant in the ongoing AI race”
Google admits this ongoing race!
It is clear the company is defending to retain its economic slowdown and anti-trust investigation in the US and Europe.
Google is already losing the race, and Project Magi is the only hope they have. If ‘Magi’ works exceed people’s expectations, Google will stay on top of the chart. If not, soon will see leading smartphones Bing as their default search engine. Users will witness a big revolutionary change in search engines. And SEOs can expect more algorithm updates in the new AI-powered search engine era.
FAQs
- What is Project Magi?
Project Magi is the new code named by Google. It will be Google’s new search engine which is powered by AI. As per recent news, over 160 engineers are working on this Project Magi.
- What is Google Magi?
Google’s Magi or Google Magi is an all-new search engine based on AI. It will be a direct rival to Chat GPT and Bing AI. Google claims it will give an instant answer like conversation and it also brings AI tools in search.
- What is Google’s new search engine?
An AI-powered search engine ‘Magi’ is Google’s new search engine.
- Why does Google launch Project Magi?
As South Korean smartphone giant Samsung plans to change its default search engine, Google is under “panic” mode. To develop an AI-powered search engine, Google comes with Project Magi.
- What are the features of Google Magi?
Magi’s important features are it gives results in conversation format, GIFI is used to generate AI images in Google image results, enhanced Earth mapping technology with AI, and a new AI language tutor named Tivoli Tutor.
- When does Google plan to launch Project Magi?
Project Magi is expected to get its public debut in May.
