SEO plays important role in a webpage. It helps to improve website ranking on Search Engine Result pages. Even after the introduction of new machine learning techniques, AI, and Google’s continuous update on algorithms, nothing stops the market of SEO. In the future, AI may bring changes in SEO, but can’t terminate it anytime sooner. Even the incoming artificial intelligence couldn’t replace SEO, instead has made changes, letting SEO evolve to give effective outcomes and expertise.
AI and SEO
We can’t neglect the fact that artificial intelligence is widely used in SEO. AI helps SEO to provide more quality content based on the search intent. This also helps SEO to optimize interlinks, structured data, and much more. In terms of content, the only issue is AI can never give human touch, human creativity, and expertise. Yet, AI will travel with SEO hand-in-hand.
AI helps SEO writers to plan their content, know their target audience, build links, find relevant keywords, adapt to the trend, etc. AI has made changes in SEO as well. But Google algorithms will identify AI-based content. Experts have suggested some important trends for 2023. Artificial intelligence has uplifted SEO to the next level. It has made the job easy with the alarm of providing a high-quality website on the whole. Because with the arrival of AI, Google keeps updating the algorithms.
Google’s algorithms are innovative in subject to the trend.
Some essential SEO trends suggested by experts are
- E-E-A-T concept
- Voice search
- Video SEO
- Zero-click results
- Structured data
- SEO for local searches
- Helpful content
E-E-A-T concept
Google has added another ‘E’ to their Expertise, Authoritativeness, and Trustworthiness! And the first ‘E’ now refers to Experience. The E-E-A-T concept is introduced by Google to value high-quality websites with experience, expertise, authority, and trustworthiness. This also values the creator, content, and the website on the whole. Through this concept, Google will avoid low-quality pages which don’t fulfill the E-E-A-T. So, it is a must to have all these on a website to pass Google’s quality raters.
Voice search is popular!
According to the latest data, 71% of users use voice search queries instead of typing. The world is used with AI assistants, AIs like Alexa, Google Assistant, Siri, and Cortana are used by people on regular basis. As voice search is highly used, webpages must optimize voice SEO. It is an optimization of keywords and keyword phrases for voice searches. The usage of voice search has become immensely popular after Covid.
Video SEO
Today most people spend hours watching videos on mobile phones. This has made SEO an essential factor for a video to get a better ranking in Search Engine Result Pages. As video marketing is popular, relevant keywords and strategies should be used to bring it top of the page. When a user searches for a topic, relevant video content is expected to be seen in the videos section. For this, SEO is vital.
Zero-click results
Google intern to give quick results to the searches. When a search term is entered in the query, a possible answer is provided on the top of SERP. With the direct answer, the latest study shows 25.6% of users are zero-searches who stop searching further. As a result, web pages from the bottom get less traffic.
Structured data
Add schema markup to your website! Structured data is fundamental, here data is stored and organized which helps search engines to identify easily. And this can be achieved only with the help of a well-defined schema.
SEO for local searches
Localization of SEO is a new trend for every business. With the help of the target audience and language, it will drive more traffic to the website and increase visibility. Users expect search results tailored to their location and language, which give answers based on their perseverance. When a user from New York searches for the best restaurant for dinner, he expects to see results from his localization, not from any other parts of the world. Thus, localization of SEO is a must.
Helpful content
According to Google, 30 to 50 billion web pages are indexed.
Among the 50 billion web pages, Google will show websites that fulfill Google’s algorithms the most. Here, content is the king. Now SERP is more intelligent. Overuse of AI and keyword-stuffing content will be automatically neglected. Webpages that provide quality and helpful content with good page experience and speed will be ranked higher. If the web page delivers high-quality helpful information, it will be prioritized.
Other than these factors, mobile-friendly websites, updated content, long-form content, and quality backlinks will give a better ranking in search engine result pages. Finally, AI is not going to kill SEO, in fact, it has increased the potential of SEO.
