Google Ads offers various campaign types, such as Search, Display, Video, Shopping, and App, that can help you achieve your marketing goals, such as increasing sales, leads, or brand awareness.
 
However, managing and optimizing your Google Ads campaigns can be challenging and time-consuming, especially in a dynamic and competitive market. You need to create relevant and engaging ads, choose the right keywords and audiences, set the optimal bids and budgets, measure and analyze your performance, and constantly test and improve your strategies.
 

That’s where Google Ads AI comes in. Google Ads AI is a set of tools and features that use artificial intelligence (AI) to help you automate and optimize your Google Ads campaigns. Google Ads AI can help you:
 

• Find new customers and opportunities with AI-powered ad solutions
• Create effective and personalized ads with generative AI
• Optimize your performance and ROI with Smart Bidding
• Get accurate and privacy-safe measurement with conversion modeling
• Access insights and recommendations with the Performance Planner and Optimization Score

 
Let’s take a closer look at each of these benefits and how you can use them to boost your marketing performance.

 

Find new customers and opportunities with AI-powered ad solutions

 

 One of the advantages of using Google Ads AI is that it can help you reach more customers across all of Google’s ad channels and inventory with a single campaign. Performance Max is one of the best examples of how AI-powered campaigns can drive growth for your business.
 
Performance Max is a new campaign type that uses Google’s machine learning to automatically create and deliver ads across Search, Display, YouTube, Gmail, Discover, Maps, and more. You just need to provide your business goals, budget, assets, and audiences, and Performance Max will do the rest.
 
Performance Max can help you:
 

• Expand your reach and awareness by showing your ads to more potential customers who are interested in your products or services.
• Generate more conversions and sales by optimizing your ads for different actions, such as online purchases, leads, calls, or store visits.
• Acquire new customers with high predicted lifetime value by targeting people who are likely to become loyal and profitable customers for your business.
• Manage complexity through chat by getting help from Google experts who can answer your questions and provide guidance on how to set up and optimize your Performance Max campaigns.

 

Create effective and personalized ads with generative AI

 
Another benefit of using Google Ads AI is that it can help you create effective and personalized ads with generative AI. Generative AI is a type of AI that can generate new content or data based on existing data or inputs.
 
Google Ads uses generative AI to help you create ads that are relevant, engaging, and tailored to your customers’ preferences and needs. For example, Google Ads can:
 

• Automatically create ad assets using Google’s AI by analyzing your landing pages and ads, condensing the content to generate relevant keywords, headlines, descriptions, images, and other creative assets for your campaigns.
• Deliver new ad experiences with generative AI by creating interactive 3D images of your products that customers can spin and zoom on Search or Display ads. You can provide these 3D image assets through Merchant Center or Manufacturer Center.
• Enhance your product offers with Product Studio by using a suite of free, AI-powered tools that can help you improve the quality and diversity of your product images. You can use Product Studio to increase image resolution, edit backgrounds, generate scenes based on product descriptions, or create videos from images.
• Attract more shoppers with rich annotations by using deals and shipping annotations on your Shopping ads and free listings. These annotations can help you highlight your promotions, discounts, delivery options, return policies, or other product attributes that can differentiate your offers from competitors.

 

Optimize your performance and ROI with Smart Bidding

 
A third benefit of using Google Ads AI is that it can help you optimize your performance and ROI with Smart Bidding. Smart Bidding is a type of automated bidding that uses machine learning to set the optimal bid for each auction based on various signals, such as device, location, time of day, remarketing list, or ad creative.
 
Smart Bidding can help you:
 

• Drive profitable growth by maximizing your conversion value or return on ad spend (ROAS) while staying within your budget.
• Capture reliable ROI by using conversion modeling to account for conversions that are not directly observable due to factors such as browser restrictions or delayed reporting.
• Optimize for better performance in real time by adjusting your bids based on the latest changes in user behavior or market conditions.
• Achieve your goals across different campaign types by choosing from different Smart Bidding strategies, such as Target CPA (cost per action), Target ROAS (return on ad spend), Maximize Conversions (value), or Enhanced CPC (cost per click).

Get accurate and privacy-safe measurement with conversion modeling

 

A fourth benefit of using Google Ads AI is that it can help you get accurate and privacy-safe measurement with conversion modeling. Conversion modeling is a technique that uses machine learning to estimate the conversions that are not directly observable or reported due to factors such as browser restrictions, cross-device behavior, or delayed conversions.
 
Conversion modeling can help you:
 

• Measure the full value of your campaigns by filling in the gaps in your conversion data and providing a more complete and accurate view of your performance.
• Protect user privacy by using aggregated and anonymized data to model conversions without relying on identifiers or cookies.
• Optimize your campaigns with confidence by using modeled conversions as inputs for your Smart Bidding strategies or reporting tools.

 

Access insights and recommendations with the Performance Planner and Optimization Score

 
A fifth benefit of using Google Ads AI is that it can help you access insights and recommendations with the Performance Planner and Optimization Score. These are two tools that can help you plan and improve your Google Ads campaigns based on data and AI.
 
The Performance Planner is a tool that can help you create a performance plan for your campaigns based on your budget, goals, and historical data. The Performance Planner can help you:
 

• Forecast your performance by showing you how many clicks, impressions, conversions, or conversion value you can expect from your campaigns based on different scenarios.
• Explore different options by letting you adjust your budget, bids, or campaign settings and see how they affect your performance.
• Implement your plan by applying the recommended changes to your campaigns with one click.

 
The Optimization Score is a tool that can help you optimize your campaigns based on best practices and AI. The Optimization Score can help you:
 

• Evaluate your performance by showing you a percentage score that reflects how well your campaigns are set up to achieve your goals.
• Prioritize your actions by showing you a list of recommendations that can improve your performance, along with the estimated impact of each recommendation.
• Apply your recommendations by accepting or dismissing them with one click.

 

Conclusion

 
Google Ads AI is a powerful way to boost your marketing performance and achieve your goals. By using Google Ads AI, you can:
 

• Find new customers and opportunities with AI-powered ad solutions
• Create effective and personalized ads with generative AI
• Optimize your performance and ROI with Smart Bidding
• Get accurate and privacy-safe measurement with conversion modeling
• Access insights and recommendations with the Performance Planner and Optimization Score