1. Content Marketing

 
Content marketing is the process of creating and distributing valuable, relevant, and engaging content to attract and retain a clearly defined audience. Content marketing can help you build links in two ways:
 

• By creating linkable assets that other websites will want to link to because they are useful, informative, entertaining, or original. Linkable assets can be blog posts, guides, infographics, videos, podcasts, ebooks, webinars, etc.
• By promoting your content to relevant websites and influencers who might be interested in sharing or linking to it. This can be done through email outreach, social media, guest posting, PR, etc.

Tips for content marketing:

• Research your target audience and their pain points, needs, interests, and preferences. Create content that solves their problems or provides value to them.
• Use keyword research tools like Ahrefs’ Keywords Explorer to find relevant topics and keywords that your audience is searching for. Optimize your content for these keywords and related terms.
• Use content formats that are suitable for your topic and audience. For example, if you want to explain a complex concept or process, you might use an infographic or a video instead of a text-based article.
• Make your content easy to read and understand. Use headings, subheadings, bullet points, images, charts, etc. to break up your content and improve readability.
• Include a clear call to action at the end of your content. This can be asking your readers to share, comment, subscribe, sign up, etc.
• Monitor and measure the performance of your content using analytics tools like Google Analytics or Ahrefs’ Site Explorer. Track metrics like traffic, conversions, social shares, backlinks, etc.

2. Guest Blogging

 
Guest blogging is the process of writing and publishing articles on other websites that accept guest posts. Guest blogging can help you build links by allowing you to include one or more links to your site in your author bio or within the content (if allowed by the host site). Guest blogging can also help you establish your authority and credibility in your niche, reach a wider audience, generate referral traffic, and build relationships with other bloggers and influencers.
 

Tips for guest blogging:

• Find relevant and reputable websites that accept guest posts in your niche. You can use Google search operators like “your niche” + “write for us” or “your niche” + “guest post” to find potential sites. You can also use tools like Ahrefs’ Content Explorer to find sites that have published guest posts on topics similar to yours.
• Check the quality and authority of the host site using metrics like Domain Rating (DR), organic traffic, social media followers, etc. You can use tools like Ahrefs’ Site Explorer or Ahrefs SEO Toolbar to get these metrics.
• Read the guest posting guidelines of the host site carefully and follow them strictly. Pay attention to the requirements for topics, format, length, tone, style, links, etc.
• Pitch your guest post idea to the editor or owner of the host site via email. Write a personalized and professional email that introduces yourself, explains why you want to write for them, and outlines your proposed topic and main points. Include some samples of your previous work if possible.
• Write a high-quality and original guest post that provides value to the host site’s audience. Don’t be overly promotional or spammy with your links. Make sure your content is relevant, informative, engaging, and error-free.
• Promote your guest post on your own website and social media channels. Encourage your followers to read, share, and comment on it. Respond to any feedback or questions from the host site’s audience.

3. Broken Link Building

 
Broken link building is the process of finding and fixing broken links on other websites and asking for a link in return. Broken links are links that lead to non-existent or deleted pages, which can harm the user experience and SEO of the website. Broken link building can help you build links by providing value to the website owner and helping them improve their site’s quality and usability.
 

Tips for broken link building:

• Find relevant and authoritative websites in your niche that have broken links. You can use tools like Ahrefs’ Site Explorer or Ahrefs’ Broken Link Checker to find broken links on any website or web page.
• Analyse the broken links and the pages they point to. Try to find broken links that are related to your niche or topic, and that have a high number of referring domains. You can use tools like Ahrefs’ Site Explorer or Wayback Machine to see the content of the deleted pages.
• Create or find a suitable replacement for the broken link. You can either create a new piece of content that matches or improves upon the original page, or find an existing piece of content on your site or another site that covers the same topic.
• Contact the website owner or editor and inform them about the broken link. Explain how it affects their site’s quality and user experience, and offer to replace it with your suggested replacement. Be polite and helpful, and don’t be pushy or demanding.

4. Resource Page Link Building

 
Resource page link building is the process of getting links from resource pages on other websites. Resource pages are pages that list and link to useful resources on a specific topic or category. Resource page link building can help you build links by leveraging the existing demand for your content, as resource pages are created for the sole purpose of linking out to relevant and valuable resources.
 

Tips for resource page link building:

• Find relevant and high-quality resource pages in your niche. You can use Google search operators like “your niche” + “resources” or “your niche” + “links” to find potential resource pages. You can also use tools like Ahrefs’ Content Explorer to find pages that have words like “resources” or “links” in their titles or URLs.
• Check the quality and authority of the resource page using metrics like Domain Rating (DR), organic traffic, social media followers, etc. You can use tools like Ahrefs’ Site Explorer or Ahrefs SEO Toolbar to get these metrics.
• Make sure your content is relevant and valuable for the resource page’s audience. Your content should match the topic or category of the resource page, and provide useful information, insights, tips, tools, etc.
• Contact the website owner or editor and ask them to add your content to their resource page. Write a personalized and friendly email that introduces yourself, compliments their resource page, and explains why your content would be a great addition to it. Include a link to your content and highlight its main benefits or features.

5. Skyscraper Technique

 
The skyscraper technique is a link building strategy that involves finding popular content in your niche, creating something better, and reaching out to people who linked to the original content. The skyscraper technique can help you build links by taking advantage of proven content ideas that already have a lot of demand and links.
 

Tips for skyscraper technique:

• Find relevant content with lots of backlinks.You can use tools like Ahrefs or Semrush to find popular and link-worthy content in your niche. You can also use Google search operators like “your niche” + “best” or “your niche” + “guide” to find popular content ideas.
• Make it better. You can improve the existing content by making it more comprehensive, up-to-date, credible, authoritative, or engaging. You can also add unique insights, tools, or visuals that add value for the reader.
• Reach out to people who linked to the original content. You can use tools like Ahrefs or Semrush to find the backlink profiles of the existing content. Then, you can contact the website owners or editors and ask them to replace the old link with your new and improved content.

 
The skyscraper technique is a proven and effective way to build high-quality links for your website. However, it also requires a lot of research, creativity, and outreach skills. You need to create content that is significantly better than the existing ones, and convince the website owners that your content is worth linking to. You also need to follow the best practices for link building, such as being polite, relevant, and helpful in your outreach emails.
 

Let’s Wind Up:

 
These are some of the best link building strategies that you can use in 2023. However, there are many more strategies that you can explore and experiment with depending on your niche, goals, and resources. The key is to always focus on providing value and relevance to your audience and the websites that you want to get links from.

The post Best Link Building Strategies for SEO in 2023 – Ready to Test Drive? appeared first on White Label Digital Marketing Agency.

Benefits of Performance Max campaigns:

 
Performance Max campaigns offer several advantages for performance advertisers who want to reach more customers across Google. Here are some of the benefits of using Performance Max campaigns:
 

• Maximize your reach: Performance Max campaigns allow you to show up across all of Google’s ad inventory and formats, including some exclusive placements that are not available in other campaign types. For example, you can reach users who are browsing content on Discover, watching videos on YouTube Home or Watch Next feeds, or searching for local businesses on Maps.
• Find new customers: Performance Max campaigns use Google’s advanced audience solutions to help you find new and qualified customers who match your goals. You can use broad audiences to reach users who are likely to be interested in your products or services based on their online behavior and intent signals. You can also use custom audiences to target users who have specific interests or purchase intentions related to your business. Additionally, you can use remarketing audiences to re-engage with users who have already interacted with your website or app.
• Drive more conversions: Performance Max campaigns are optimized for your chosen conversion goal, such as online sales, leads, app installs, or store visits. You can also set a target return on ad spend (ROAS) or cost per action (CPA) to control your campaign efficiency. Performance Max campaigns use Smart Bidding to automatically adjust your bids based on various signals, such as device, location, time of day, audience characteristics, etc., to maximize your conversions within your budget.
• Uncover insights and trends: Performance Max campaigns provide you with actionable insights and recommendations to improve your campaign performance and find new opportunities. You can access reports that show you how your campaign is performing across different channels, formats, audiences, and creative assets. You can also see which topics and keywords are driving the most conversions for your campaign. Moreover, you can use the Performance Planner tool to plan and forecast your campaign performance based on different scenarios and budgets.

How to create a Performance Max campaign:

• Sign in to your Google Ads account & click the plus button and select a new campaign.
• Choose the goal that matches your conversion action, such as Sales, Leads, Website traffic, or App promotion. If you don’t have a specific goal in mind, you can select Create a campaign without a goal’s guidance.
• Select Performance Max as the campaign type and then enter a name for your campaign and set a daily budget for your campaign.
• Choose a bidding strategy based on your goal. You can either select Target ROAS or Target CPA if you have a specific target in mind, or select Maximize conversions or Maximize conversion value if you want Google to optimize your bids for the most conversions or conversion value possible.
• Select the conversion actions that you want to optimize for. You can choose from website actions, app actions, phone calls, or imported conversions. You can also enable store visits conversions if you have a physical store location. Once done, click continue.
• Upload your creative assets for your campaign. You can add up to 15 headlines (up to 30 characters each), 5 descriptions (up to 90 characters each), 20 images (recommended size: 1200 x 628 pixels), and 5 videos (recommended length: 6 to 15 seconds). You can also add up to 5 logos (recommended size: 1200 x 1200 pixels) and up to 5 business names (up to 25 characters each) for branding purposes.
• Review and edit your creative assets using the preview tool. You can see how your ads will look like across different channels and formats, such as YouTube video ads, Gmail ad or Discovery ads. You can also edit your headlines, descriptions, images, or videos to make them more relevant and appealing for your audience. Once it is done, you need to click save and continue.
• Select the audiences that you want to target with your campaign. You can choose from broad audiences, custom audiences, or remarketing audiences. You can also exclude audiences that you don’t want to target. Once it is done, you need to click save and continue.
• Finally, review your campaign settings and click Publish to launch the Pmax campaign.

Tips for optimizing your Performance Max campaign

• Use high-quality and diverse creative assets: Your creative assets are the key to attracting and engaging your customers across Google. Make sure you use high-quality and diverse creative assets that showcase your products or services, highlight your value proposition, and include a clear call to action. You can also use different formats, such as images or videos, to capture your customers’ attention and convey your message more effectively. Additionally, you can use dynamic elements, such as countdown timers or location extensions, to make your ads more relevant and personalized for your audience.
• Test and experiment with different creative combinations: Performance Max campaigns use machine learning to automatically test and optimize different combinations of your creative assets across different channels and formats. However, you can also run your own experiments to compare the performance of different creative variations and find the best ones for your campaign. You can use the Drafts and Experiments tool to create and run experiments with different headlines, descriptions, images, or videos, and measure their impact on your conversions, ROAS, or CPA.
• Analyse and act on your campaign insights: Performance Max campaigns provide you with valuable insights and recommendations to help you improve your campaign performance and find new opportunities. You can access reports that show you how your campaign is performing across different dimensions, such as channels, formats, audiences, topics, keywords, and creative assets. You can also see suggestions for increasing your budget, adding new audiences, or improving your creative quality. You should review these insights regularly and act on them accordingly to optimize your campaign results.

Let’s Wind Up:

 
Performance Max campaigns are a new way to reach more customers across Google with one easy-to-manage campaign. Performance Max campaigns allow you to access all of Google’s ad inventory and formats, find new customers with Google’s advanced audience solutions, drive more conversions with Smart Bidding, and uncover insights and trends with actionable reports.

The post Google Performance Max Campaigns: Is it living up to the Hype? – An Inside Story appeared first on White Label Digital Marketing Agency.

• Create a Google My Business account and verify your locations. This will ensure that your business information is accurate and up-to-date on Google products, such as Maps and Search.

• Complete every section of your profile, including business hours, contact information, categories, attributes, and description. The more information you provide, the easier it is for Google to match your business with relevant searches.

• Manage and respond to reviews that users leave about your business. Reviews can improve your business visibility and credibility, as well as provide feedback on how to improve your products or services.

• Add photos and videos to showcase your goods and services, and to tell the story of your business. Photos and videos can make your profile more appealing and engaging, and show shoppers what your business offers.

• Publish Google posts weekly to share updates, offers, events, or news about your business. Posts can help you connect with your customers and keep them informed about what’s new or happening at your business.

• Add products and/or services to display what you sell in your profile. This can help shoppers find what they are looking for and learn more about your offerings.

• Set up messaging to communicate with customers directly from your profile. Messaging can help you answer questions, provide support, or book appointments.

 

 
By following these tips, you can improve your Google My Business ranking or if you need any assistance in Google My Business optimization, contact our experts now for a free consultation!
 

• Ask every customer for a review. You can do this in person, via email, text message, or social media. Make sure to ask them shortly after they have interacted with your business, when their experience is still fresh in their mind.
• Make it easy. Provide your customers with a direct link to your Google Business Profile or a QR code that they can scan with their phone.
• Personalize your responses. Respond to every review that you receive, whether it is positive or negative. Thank your customers for their feedback, address their concerns, and show them that you care about their satisfaction. This can encourage more customers to leave reviews and improve your relationship with them.
• Address negative feedback. If you receive a negative review, do not ignore it or delete it. Instead, try to resolve the issue with the customer and offer them a solution or a compensation. You can also ask them to update their review once the problem is fixed. This can show potential customers that you are professional and trustworthy.
• Act on the feedback. Use the reviews that you receive to improve your products or services, and let your customers know that you have implemented their suggestions. This can show them that you value their opinions and are constantly striving to meet their needs and expectations.
• Play by the rules. Follow Google’s policies when asking for reviews and do not offer any incentives or rewards in exchange for reviews. This can violate Google’s terms of service and result in your reviews being removed or your profile being suspended.

• Here are a few best practices and strategies to get more 5-star reviews on Google:
• Asking every customer for a review shortly after they have interacted with your business.
• Providing a direct link or a QR code to your Google My Business profile or creating a short name for it.
• Providing excellent customer service and exceeding customer expectations.
• Responding to every review, whether positive or negative, and thanking customers for their feedback.
• Sharing positive reviews on your website, social media, or other marketing channels.
• Investing in review generation tools that can help you send automated review requests and monitor and manage your reviews.
• Frequently updating your Google My Business profile with the latest information about your business.

 
How many Google reviews do I need to get 5 stars?
 
There is no definitive answer to how many Google reviews you need to get 5 stars, as it depends on the average rating of your existing reviews and the rating of the new reviews you receive. However, you can use a Google 5 Star Rating Calculator to estimate how many more reviews you need to achieve your desired rating. For example, if you have 100 reviews and your current rating is 4 stars, you will need 25 more 5-star reviews to get a 5-star rating. However, if you receive any negative reviews, you will need more positive reviews to balance them out.
 
The number of reviews you need to get 5 stars on Google may also change over time, as Google updates its algorithm and policies. For instance, in 2017, Google reduced the number of reviews required to show stars on Google from 5 to 1-2. This means that even if you have only one or two reviews, they can affect your overall rating significantly. Therefore, it is important to keep getting more reviews and maintain a high level of customer satisfaction.
 
Is Google My Business totally free?
 
Yes, Google My Business is totally free. It is a free tool that allows you to create and manage a Business Profile on Google products, such as Search and Maps. You can use it to provide important information about your business, such as your location, hours, contact details, products, services, reviews, photos, and more. You can also use it to connect with your customers and attract new ones by posting updates, offers, messages, and more.
 
How do I set up Google for my small business?
 
To set up Google for your small business, you need to follow these steps:

• Create a Google account or sign in with your existing one. You can create a new account here https://www.google.com/business/ or sign in here https://support.google.com/business/answer/10514137?hl=en. We recommend using your business email domain for your account.
• Go to the Google My Business page and click “Start Now” at the top right corner.
• Enter the name of your business. You may also be able to select your business from the list of suggested businesses as you type. If you get a message that someone else has already verified the business, request ownership of the Business Profile.
• Search for your business category and click “Next”.
• Choose whether you have a location customers can visit. For businesses with a storefront staffed during business hours, click “Yes” and enter your business address or position a marker on a map for the location of your business. For businesses that don’t have a storefront staffed during business hours, click “No” and enter the service area of your business. You can set your service area based on the cities, postal codes, or other areas that you serve. You can add up to 20 service areas.
• Enter a phone number and website URL for your business and click “Next”. You also have the option to create a website based on your information.
• Click “Finish” and select a verification option. You can verify your business by phone, email, postcard, or instant verification. Follow the instructions on the screen to complete the verification process.
• Once verified, you can access your Google My Business dashboard and edit and update your profile with more details, such as hours, photos, posts, reviews, and more.

 
By setting up Google for your small business, you can take advantage of this powerful tool for local SEO and online marketing.
 
How do I access Google My Business?
 
If you already have a Google My Business profile, then follow the below steps to access your GMB page.

1. Navigate to www.google.com/business.
2. Click “Sign in” or “Manage now.”
3. Log into your Google account.
4. You will have access to your Google business page as well.

 
If your business is already listed on Google My Business and someone has claimed your listing then follow the below steps to claim ownership of your listing.
 

1. Go to the Google My Business page and click “Start Now” at the top right corner.
2. Enter the name of your business. You may also be able to select your business from the list of suggested businesses as you type. Find your business on Google Search or Google Maps. Under the Business Profile, click Claim this business and then click “Continue”
3. When you click “Continue”, you will get a message that says someone else verified the profile. If you’re authorized to manage the profile, you can request ownership from the current profile owner.
4. Click Request access and fill out the form.
5. Click Submit.

 
Note: When you submit ownership request, the current profile owner will get an email notification to contact you and you’ll get a confirmation email as well.
 
After you request ownership, the current profile owner has 3 days to respond. To check the status of your request, sign in to Google My Business or click the link in your confirmation email.
 

1. If your request is approved, you will be notified by email and can manage the Business Profile.
2. If your request is denied, you can still suggest an edit to the profile or appeal the decision.
3. If you don’t hear back within 3 days, you might have an option to claim the profile yourself. Here are the steps to claim the profile:

• • • Check your original confirmation email that you received about your ownership request.
    • Find your request and follow the instructions mentioned on-screen to verify.
    • Alternatively, you can sign in to Business Profile, and look for a “Claim” or “Verify” button on your dashboard to claim the profile.

 
Who has access to Google My Business?
 
If your Google My Business Profile is already verified by someone else then you can use the ownership request access to identify who has access to your GMB profile. Here are the steps to identify the current owner of your GMB page:

1. Go to the Google My Business page and click “Start Now” at the top right corner.
2. Enter the name of your business. You may also be able to select your business from the list of suggested businesses as you type. Find your business on Google Search or Google Maps. Under the Business Profile, click Claim this business and then click “Continue”
3. When you click “Continue”, you will get a message that says someone else verified the profile and you will be able to see the first 3 letter of the email address which has access to your profile.

The post How to Improve Google My Business Ranking in 2023 appeared first on White Label Digital Marketing Agency.

• Find new customers and opportunities with AI-powered ad solutions
• Create effective and personalized ads with generative AI
• Optimize your performance and ROI with Smart Bidding
• Get accurate and privacy-safe measurement with conversion modeling
• Access insights and recommendations with the Performance Planner and Optimization Score

 
Let’s take a closer look at each of these benefits and how you can use them to boost your marketing performance.

Find new customers and opportunities with AI-powered ad solutions

 

• Expand your reach and awareness by showing your ads to more potential customers who are interested in your products or services.
• Generate more conversions and sales by optimizing your ads for different actions, such as online purchases, leads, calls, or store visits.
• Acquire new customers with high predicted lifetime value by targeting people who are likely to become loyal and profitable customers for your business.
• Manage complexity through chat by getting help from Google experts who can answer your questions and provide guidance on how to set up and optimize your Performance Max campaigns.

Create effective and personalized ads with generative AI

 
Another benefit of using Google Ads AI is that it can help you create effective and personalized ads with generative AI. Generative AI is a type of AI that can generate new content or data based on existing data or inputs.
 
Google Ads uses generative AI to help you create ads that are relevant, engaging, and tailored to your customers’ preferences and needs. For example, Google Ads can:
 

• Automatically create ad assets using Google’s AI by analyzing your landing pages and ads, condensing the content to generate relevant keywords, headlines, descriptions, images, and other creative assets for your campaigns.
• Deliver new ad experiences with generative AI by creating interactive 3D images of your products that customers can spin and zoom on Search or Display ads. You can provide these 3D image assets through Merchant Center or Manufacturer Center.
• Enhance your product offers with Product Studio by using a suite of free, AI-powered tools that can help you improve the quality and diversity of your product images. You can use Product Studio to increase image resolution, edit backgrounds, generate scenes based on product descriptions, or create videos from images.
• Attract more shoppers with rich annotations by using deals and shipping annotations on your Shopping ads and free listings. These annotations can help you highlight your promotions, discounts, delivery options, return policies, or other product attributes that can differentiate your offers from competitors.

Optimize your performance and ROI with Smart Bidding

 
A third benefit of using Google Ads AI is that it can help you optimize your performance and ROI with Smart Bidding. Smart Bidding is a type of automated bidding that uses machine learning to set the optimal bid for each auction based on various signals, such as device, location, time of day, remarketing list, or ad creative.
 
Smart Bidding can help you:
 

• Drive profitable growth by maximizing your conversion value or return on ad spend (ROAS) while staying within your budget.
• Capture reliable ROI by using conversion modeling to account for conversions that are not directly observable due to factors such as browser restrictions or delayed reporting.
• Optimize for better performance in real time by adjusting your bids based on the latest changes in user behavior or market conditions.
• Achieve your goals across different campaign types by choosing from different Smart Bidding strategies, such as Target CPA (cost per action), Target ROAS (return on ad spend), Maximize Conversions (value), or Enhanced CPC (cost per click).

Get accurate and privacy-safe measurement with conversion modeling

• Measure the full value of your campaigns by filling in the gaps in your conversion data and providing a more complete and accurate view of your performance.
• Protect user privacy by using aggregated and anonymized data to model conversions without relying on identifiers or cookies.
• Optimize your campaigns with confidence by using modeled conversions as inputs for your Smart Bidding strategies or reporting tools.

Access insights and recommendations with the Performance Planner and Optimization Score

 
A fifth benefit of using Google Ads AI is that it can help you access insights and recommendations with the Performance Planner and Optimization Score. These are two tools that can help you plan and improve your Google Ads campaigns based on data and AI.
 
The Performance Planner is a tool that can help you create a performance plan for your campaigns based on your budget, goals, and historical data. The Performance Planner can help you:
 

• Forecast your performance by showing you how many clicks, impressions, conversions, or conversion value you can expect from your campaigns based on different scenarios.
• Explore different options by letting you adjust your budget, bids, or campaign settings and see how they affect your performance.
• Implement your plan by applying the recommended changes to your campaigns with one click.

 
The Optimization Score is a tool that can help you optimize your campaigns based on best practices and AI. The Optimization Score can help you:
 

• Evaluate your performance by showing you a percentage score that reflects how well your campaigns are set up to achieve your goals.
• Prioritize your actions by showing you a list of recommendations that can improve your performance, along with the estimated impact of each recommendation.
• Apply your recommendations by accepting or dismissing them with one click.

Conclusion

 
Google Ads AI is a powerful way to boost your marketing performance and achieve your goals. By using Google Ads AI, you can:
 

• Find new customers and opportunities with AI-powered ad solutions
• Create effective and personalized ads with generative AI
• Optimize your performance and ROI with Smart Bidding
• Get accurate and privacy-safe measurement with conversion modeling
• Access insights and recommendations with the Performance Planner and Optimization Score

The post Google Ads AI: How to Use Artificial Intelligence to Boost Your Marketing Performance appeared first on White Label Digital Marketing Agency.