Google’s new Search Review system April 2023 is giving sleepless nights to SEOs. Business owners and SEOs are not yet out from Google’s March Broad Core Update shock. And this expanded product system has significantly affected the sites.
Why April 2023 Product Review System draws attention?
Google changed its ‘Google Search’s Product Reviews System and your Website’ to ‘Google’s Search’s Reviews System and your Website’. On March 2023 Google rolled out its Broad Core Update and within two weeks April 2023 Reviews System Update has be introduced. SEOs are highly shocked by this continued attack from Google.
Some have expressed their exasperation on twitter, they are
- Why it is happening all the time. Once in a year or two is ok. This is not good to release algorithm all the time.
- These march updates…. I’m so disappointed. Months of growth – G moves the goal posts and its all gone. So hard to explain. Doesn’t make any sense. And although its a lot of hope, I can see an avenue where we make zero changes and start to go up again. But that doesn’t help the explanation of what’s going on. Its exhausting to think that your work can get erased in an instant.
- Not just exhausting. The whole SEO business has turned into a masochistic game because there is no chance of stability, let alone growth. Everyone has their own limit.
- Zero traffic since 6am, what is going on?
- Exact same situation since I reported this 2 days back.
- It has happened again this morning… I was getting the usual traffic, suddenly 0 traffic for 7-8 hours AGAIN. Then now it is gradually returning to normal. Throttling is really to the extreme now.
- This is BS. The whole system is so manipulated and gamed now.
- G is playing with the serp like a toy, it’s shuffling again…
See… people have stopped trusting Google.
Because the recent Reviews System update is an expanded form that covers reviews about products, services, and other things. If the site has reviews beyond the usual product review, they are gonna get affected. Many complain they have lost traffic since the last few updates.
Glenn Gabe, SEO consultant at G-Squared Interactive (GSQi) tweets,
According to experts, this update is highly dependent on signals of experience. The majority of sites have experienced a downfall since April 12th and many have regained the traffic and stability within a week.
Here are some screenshots of famous tracking tools’ movements.
Who is affected?
Eleven languages got affected by this April 2023 Reviews System update. They are
And the best way to retain and improve website traffic is only through “Experience”
As we know Google has added one more ‘E’ to the E-A-T. Double the ‘E’ concept is officially introduced by Google in December 2022. E-E-A-T is known for Experience, Expertise, Authoritative, and Trustworthiness. And this Review System update has elevated the importance of ‘Experience’ in real-time.
Google’s Tips to Write High-Quality Reviews are
- Evaluate from a user’s perspective.
- Demonstrate that you are knowledgeable about what you are reviewing—show you are an expert.
- Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.
- Share quantitative measurements about how something measures up in various categories of performance.
- Explain what sets something apart from its competitors.
- Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
- Discuss the benefits and drawbacks of something, based on your own original research.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision.
- Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
- When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.
- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.
FAQs
- what is the April 2023 review update?
Google’s April 2023 Review Update is the recent update from Google released on 12th April 2023. It goes beyond product reviews and evaluating reviews about services, media, and other topics.
- Is Google’s Product Review and Search Review System the same?
Yes, Google changed the name from its ‘product review system’ to ‘review system’.
- What is a Google product review update?
Google’s product review update is to highlight high-quality review content. And those highly reviewed products will be prioritized on the search engine result page.
- How often do Google reviews update?
Google reviews updates on a daily-basis. So, it will reflect on the website within 24 hours.
- What is Google’s recent Algorithm update?
Google’s April 2023 Reviews Update is the recent update from Google.
